The weekend of February 12th, Girls of Glam
engaged in some Valentine’s fun with Gillette for the Kiss and Tell promo at
various locations in Ontario and Quebec. We had males shave their faces in
public…and very successfully might we add! Our girls had couples take before and
after photos while using the new razors and shave gel from Gillette for
sensitive skin.
A promotion that could have been really awkward; the Girls
of Glam ladies had no problems getting guys to shave in public! This is what
GOG had to say about their experiences working this event:
How Did you Engage
With Consumers to Get them Interested in Participating:
Athena: We
engaged them in an energetic, friendly and informative way. And yes i think our
tactics were effective as many men actually did shave with us and many couples
partook in our kissing booths
Marie P.: Consumers
were coming directly to our booth asking for free samples and photos, it was
really easy to talk with them about the brand! It was even easier in the
afternoon when the Olympic medalist Alexandre Despatie came with us for few
hours, the girls were going crazy about him.
What Did You Enjoy
Most About Working this Promotion:
Marie P.: It was
a very cute promotion and a fantastic idea for couples on Valentine's day. It
was a pleasure to work on it with a super great team as well!
Liisa M.: It was
a great opportunity for the male companion to get himself all shaved up if he
had walked out of the house that morning unshaven. It was a different
interaction then any of the other promos, making it particularly personal with
each couple. Naturally the day after, I couldn't help analyze what men needed
to be shaved, not just from missing it that morning.
Lauren: It was
very interactive and interesting we weren't just handing out samples it allowed
for a fun atmosphere that welcomed more and more participants.
Did You Feel this
Promo Was Effective?
Lauren: Very
effective, it allowed the consumers to actually sample the product right away
and allowed us to gain the feedback needed.
Athena: Yes I
did, by creating the kiss and tell social experiment; the brand was able to embed the benefits of the product in the consumer’s awareness without directly
marketing its features and advantages to them. This promotion mandated the
couples' interests in the product while engaging them in something fun and intimate.
This was a really fun promo for us! We had so much fun working at various locations for such an interactive and fun promotion. With promotions like this; where we can engage with the consumer and actually let them experience the product we get the opportunity to really show off our interactive skills and connect with the consumer. This allows us to show how much we can connect with the brand as well! We look forward to running more promotional events like this one!
If you're interested in hiring Girls of Glam for your next interactive promotion contact us at: glam.promotion@gmail.com
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