Girls of Glam often get the opportunity to sample for many liquor brands. And since this was such a big event, we wanted to share this experience with you, and show you want it's like!
I spoke with one of our Girls Vivian G. about her experience. Her initial role was to introduce a simple Bailey's recipe to everyone, and she explained what her experience with this role was like:
"The first and most important role/job I had was to offer the summer
drink of Bailey's to the public. It was a large event and the most
effective way to reach more people meant handing out one sample only
to each person. Our second role/job was to communicate that Baileys
original is Delicious, to remind the attendees that Baileys is a great
summer drink, that it can be blended with ice to share with friends,
to let attendees know all the great flavours: Original, Caramel,
Hazelnut and the upcoming Biscotti. My job was also to point out the
QR code that could be scanned for more recipes. I also referred the
attendees sampling to the Baileys Facebook page. Aside from
communicating these elements, the consistency had to be checked. My
job meant to do all of these things and answer any questions about the
ingredients, the history of the product if need be and to refer the
people to ID person and stamper."
Andrea C. who also worked at the event as a rep for Bailey's, Johnny Walker, and Jose Cuervo said she loved the experience and the people she interacted with:
"I think everyday was awsome, the crowd was full of energy every time I worked with during each event was fun and dynamic. I most say that working for Johnny Walker at the press release was really interesting, total different consumers and seeing an actual racer was fun!"
With all the hard work our Girls do at these events, you're probably wondering how they make it through the day! Aside from the fact that they're roles are super fun, it can be exhausting. And luckily, these Girls have specific tactics to ensure they keep professorial, and continue to represent the brand:
"My attitude was friendly, and open. It was appealing to the
public to see a real face smiling, ready to answer any questions about
the Brand. The attendees liked being served with a smile. Secondly, my
team members and I worked well together and it was felt by the
attendees. We had fun and so did the people we talked to. Thirdly,
being Colombian Canadian is a good representation of a modern
multicultural image. Attendees got to see how Bailey's is a
multicultural company giving even opportunity to all kinds of Canadian
residents. Finally, my appearance was good. My appearance always
professional worked well with my stylish glasses to make for a good
image for Bailey's." - Vivian
"Always keeping a smile and good energy, and respond to every question the clients and consumer had." - Andrea
"I kept a positive attitude. Even at the busy points I tried to work as much as possible to avoid customer disappointment." Tea MM.
Our Girls did a great job at the event, and we are so happy they had so much fun, and took extra pride in representing these brands. Liquor sampling is a strong part of Girls of Glam, and we love that our Girls enjoy participating in these events and being strong brand ambassadors:
"I definitely enjoyed working at this event. It was a high paced
environment that was handled well by all involved. We managed to get
the information out there about the new flavours which everyone seemed
to enjoy. It was an amazing experience which I will remember always." Vivian
"Working Grand Prix was definitely engaging and exciting." - Tea MM.
If you would like Girls of Glam to represent your brand, email us! Jenn@girlsofglam.com
