You read our blog post on our brand ambassadors who represented Wild Vines at Gay Pride in Toronto. Since it was so much fun working for such a fun brand - we continued with them to do wine samplings with the LCBO.
Girls of Glam have been doing alcohol samplings with the LCBO for quite a while now. What we love about this is that we are able to interact with consumers who are already on a mission to buy alcohol. We are situated in a high-traffic area and our goal is to sell the brand to the consumer walking in the door. We try to deter them from purchasing what they actually came there for, and get them to purchase our product.
This time with Wild Vines, it was a bit different. We were not only sampling the wine (This time in Windsor) but we also had a radio station partner up with Wild Vines as well to have an announcer live at the LCBO advertising the sampling. This meant our girls had extra volume and extra interest in the brand, and we really had to have our game faces on for this event.
Two of our ambassadors Ally and Claire really loved working this event. Ally especially chose to work this event because she really loved the brand - she thinks Wild Vines is the perfect girls night wine. Neither of the girls felt extra pressure with the radio station there - but rather felt it as an incentive to work extra hard and be really excited to be working with Wild Vines. They helped to drive sales and awareness of the brand by showcasing their knowledge and enthusiasm to attract consumings and get them interested in brand.
Girls of Glam really appreciate when our staff apply for positions they already feel a connection with. We were pleased with this event because the girls did a great job working with the brand and the radio station to promote Wild Vines and didn't show any stress or pressure from the added exposure. They kept smiles on their faces and drove sales - which was exactly what the brand was looking for.
We hope you were able to come to this sampling at one of the LCBO's involved in this really exciting event!
Girls of Glam are great at alcohol sampling! If you would look to book the GOG staff for a sampling event please email glam.promotion@gmail.com
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