Girls of Glam at Toronto Beerfest 2013

Beerfest is a huge event in Toronto and is as simply described as its name...a festival of beer. If you haven't been to or heard of Beerfest before it's basically a field filled will various beer vendors offering samples of their brew to hopeful tasters. However, as the night progresses it turns into a massive party. Now, imagine working at this event, representing a brand, and maintaing absolute professionalism.

That's exactly what some of the Girls of Glam staff did as they represented brands like Bet365.net and Singha Beer.

The excitement at a festival like this can be overwhelming, but our staff like Brittany R. kept her cool and maintained her professionalism for the brand - Bet365.net as a dealer:

"I had a few rowdy and intoxicated guests at my table, I maintained my professionalism by using a good sense of humour and directing the focus of my conversations to the brand and game."

Given the circumstances and relevancy of the roles our staff were working compared to the festival, it wasn't difficult to attract consumers to what they were doing. But rather, they needed to maintain their professionalism and deal with a really intense crowd. We were lucky to have the staff we had work this event - they all enjoyed working in such an upbeat and exciting environment.  Mel G. said she felt like she was part of the fun event just working.

Mel G. made sure her team felt the same way she did by motivating them and maintaining a positive attitude herself.

Brittany really loved that the Bet365.net booth was always busy, "We were situated by the DJ booth which was perfect for creating a hangout vibe for our section at Beerfest. There were a lot of girls running around creating a place for people to go and activities for them while they enjoyed their beers, The poker tables were always crazy busy because they attracted big groups."

Girls of Glam have really amazing staff that are able to maintain professionalism and positivity through rowdy crowds and very intense environments. We were very impressed with the feedback we recieved from their work at Beerfest over the entire weekend!

To book Girls of Glam for your booth at a festival or trade show contact us at Glam.promotion@gmail.com

Working With Celebrity Cruise

Girls of Glam have had the pleasure to be a brand ambassador for Celebrity Cruises. We are very successful with a our brand ambassador program - mostly because our staff who work these types of events are so good at their job.

We wanted to show you what it's like being a brand ambassador, and why our staff choose the jobs they work - so we spoke to one of our Girls Mel M. about her experience working promotions with Celebrity Cruises.

Initially, Mel decided that working for Celebrity Cruises would be a great fit because she works in the travel industry and she wanted to gain my knowledge and experience - and she knew this job would interest her. We really appreciate it when our staff choose a job that is of interest to them that will help them expand into their chosen career. This way, we know they will be really involved in their role. Part of Mel's responsibility as a brand ambassador for this client was not only to bring awareness to the company, but to also engage people and conduct a raffle for the chance to win a free cruise.

Mel was aware she needed to bring a lot of energy to the field when working this job, "We were expected to bring lots of energy and excitement to the Celebrity Cruises promotion and draw in a crowd." And that's exactly what Mel did. We find each of our staff have a strategy for getting the attention of the crowd. Mel's is very simple: She doesn't let them come to her - she goes to them, and lure them in with an incentive such as the celebrity signature drink to give people the full Celebrity Cruises treatment.

With a name like Celebrity Cruise it's hard not to be dazzled by the 'perks'. Mel loved that the golf tournament where she was representing Celebrity Cruises hosted celebrities and other amazing things like a high-energy vibe, and fun uniforms. i.e Mel really enjoyed representing this brand.

When a staff specifically goes out their way to choose a company or brand that they can really get involved with and truly enjoy working as a brand ambassador.

We appreciate staff like Mel who did a great job at representing a well known name - Celebrity Cruises.

If you are looking for brand ambassadors for your brand or company, email us! Glam.promotion@gmail.com

United Way and Barefoot Wine and Bubbly: Connecting Wine and Social Good

If you have been following our blog lately you probably have noticed we have been doing a lot of events with Barefoot wine and Bubbly. What we love about working for Barefoot is their dedication to charities. We are used to doing LCBO samplings, but we really wanted to share a special sampling we did with Barefoot Wine and Bubbly because it was such a great concept.

Partnering up with United Way, Barefoot Wine and Bubbly donated $1 of every bottle sold to the United Way. Our Brand Ambassadors are used to pushing sales - but this time it was for a really important cause.

The Brand Ambassadors ensured the consumer knew about the brand and the different wines available - allowing them to try the product and get them aware of the wine if they did not already know. Once the consumer tried the brand, we then explained what Barefoot was doing to partner with a great charity.

Our brand ambassadors worked extra hard for the event by connecting with consumers and not only getting them aware of the brand, but also what the brand was doing in partnership with a not-for-profit. With every $1 of each bottle being given to the United Way, sales were the number one factor for our brand ambassadors to focus on.

We had a successful event at the LCBO, and were really excited to get consumers aware of a brand that does a lot of social good. Girls of Glam really love doing events that are involved with not-for-profit organizations. This was a really promotion for our GOG brand ambassadors, and we are looking forward to continue working with Barefoot Wine and Bubbly.

If you need help promoting or staffing your next charity event contact us!
Glam.promotion@gmail.com