United Way and Barefoot Wine and Bubbly: Connecting Wine and Social Good

If you have been following our blog lately you probably have noticed we have been doing a lot of events with Barefoot wine and Bubbly. What we love about working for Barefoot is their dedication to charities. We are used to doing LCBO samplings, but we really wanted to share a special sampling we did with Barefoot Wine and Bubbly because it was such a great concept.

Partnering up with United Way, Barefoot Wine and Bubbly donated $1 of every bottle sold to the United Way. Our Brand Ambassadors are used to pushing sales - but this time it was for a really important cause.

The Brand Ambassadors ensured the consumer knew about the brand and the different wines available - allowing them to try the product and get them aware of the wine if they did not already know. Once the consumer tried the brand, we then explained what Barefoot was doing to partner with a great charity.

Our brand ambassadors worked extra hard for the event by connecting with consumers and not only getting them aware of the brand, but also what the brand was doing in partnership with a not-for-profit. With every $1 of each bottle being given to the United Way, sales were the number one factor for our brand ambassadors to focus on.

We had a successful event at the LCBO, and were really excited to get consumers aware of a brand that does a lot of social good. Girls of Glam really love doing events that are involved with not-for-profit organizations. This was a really promotion for our GOG brand ambassadors, and we are looking forward to continue working with Barefoot Wine and Bubbly.

If you need help promoting or staffing your next charity event contact us!
Glam.promotion@gmail.com