Canadian Club - Sophisticated Enough for Girls of Glam

Canadian Club. A whiskey for the sophisticated, and good enough to stand up against the toughest competition. Girls of Glam represented this classy brand of whiskey at several places in Saskatchewan to show a specific demographic how great it really is - and to set a standardized image for the brand.

Dressed in sexy and professional business attire, our staff impressed us again by ensuring they were well versed on the brand and ready to show consumers how sophisticated this whiskey really is. The target demographic were males aged 19-30. Our girls had to work really hard to convince a group of young males - who were likely used to drinking beer on their campuses - that whiskey; and in particular Canadian Club is a great alternative.

Kayla used her style and approachable attitude to attract the demographic. Wearing business attire, clean make-up with smokey eyes and tousled hair pulled back - she was professional, but fun! She blended in perfectly with what the brand was trying to promote.

Christine L. thought it was a great promo mainly for the amount interaction and engagement she was able to pursue to sell the brand. Normally sampling promos permit her to stay in the booths and promote the product from there. With Canadian Club she could walk up to tables and allow them to sample the whiskey and then chat with them about it after to see how they feel about it, and what they think. This is a really great sales tactic for getting the consumer to feel a connection with the brand!

Kyesha was excited about this promo because she drinks Canadian Club so she already had a connection with the brand. She reported that a lot of people really enjoyed the new Dock 57 BlackBerry flavored whiskey! She also thought she was a really great asset to the promotion because of her knowledge of the brand. Not a lot of women drink whiskey, and she thought it was great to have a woman's perspective on the brand while she was conducting a sampling with a younger male demographic.

It's important that our staff research the brand as much as possible prior to a promotion. In this case, our staff were provided with a handbook that taught them just about everything about the brand  - which really put us at an advantage. Canadian Club was a really fun and unique promotion and we were thrilled to be a part of it!

If you need brand ambassador's for your next sampling, contact us! Glam.promotion@gmail.com