The 2013 Toronto Auto Show

With trade show season upon us, Girls of Glam have been extra busy! After the Toronto Auto Show, we now have another auto-show under our belt! 

We love doing auto shows, and are very excited to reveal our tactics to all our fans. Girls of Glam are special agency because we ensure each of our staff working the events are equipped with the necessary knowledge they need to provide information to the consumer.

Here’s what our Girls / Guys said about their experience at the 2013 Toronto Auto Show:

What Was Your Role at the Toronto Auto Show?

Genevieve K. (Mercedes-Benz):

My role was to engage consumers in the brand and register them for electronic brochures via the Mercedes-Benz swipe cards. I loved that the feel of this brand - it was both approachable and professional.

Alisha A. (Mercedes-Benz);

My role was to collect data on an iPad to enter customers into receiving e-newsletters and a voucher for $250 off of Mercedes-Benz accessories with their purchase of a vehicle before June 30, 2013.  I loved getting familiar with the luxury that Mercedes-Benz had to offer. It was often very easy to capture consumers attention through representing such an upscale brand.  I prepared for my role with this brand through reviewing the training manuals I was given, taking notes at the training session, and asking questions to the supervisor when needed.

Sam P. (Mercedes-Benz)

I loved working for this brand the most because it gave us an opportunity to challenge the costumer's pre made assumptions about the product. I found that smart cars are not given enough credit for the safety, style and speed they offer consumers of the automotive market. 

What Did you Love About Representing this Brand?

Alisha A.:

I loved getting familiar with the luxury that Mercedes-Benz had to offer. It was often very easy to capture consumer’s attention through representing such an upscale brand.

How Did you Get Users to Engage With You?

Sam P.:

Always asking costumers what they thought about the product proved to work very well. I found that true consumers of the auto show love to share their opinions of what is good and what is bad. We had success as workers after listening to them. 

Genevieve K.:

My approach was friendly, but considerate of the consumer's space and enjoyment of the show. I would engage consumers by asking if they needed any additional information about the vehicles on display, and then proceed to register them for a swipe card if they were seriously interested in Mercedes-Benz product.

Mel M.:

I would be sure to be loud and clear about the prizes and the game we are showpiece. I would not wait for people to come up to me to ask what our booth is all about I would be sure to embrace them first. I make sure to make it sound very exciting and a chance of a lifetime ex: "Come on up for your chance to win instantly today! It's free you're not going to have fun like this! In 15 seconds you can win $100 gas card!"

What Do You Love About Working for Auto Shows?

Caitlin S.:

Auto shows are a lot of fun, there is a diverse age-range and everyone is happy to be there. Around every corner there is a new fancy car or activity to do. The shows are really interactive, consumers get to participate in a lot of activities, the best one, being our booth! 

We are so impressed with the amazing work the Girls of Glam team did at the Toronto Auto Show. The feedback was great – and their hard work paid off!

If you are interested in having GOG represent YOUR brand at your next trade show, contact us!

Glam.promotion@gmail.com

Kiss and Tell: Gillette Promo Event

The weekend of February 12^th, Girls of Glam engaged in some Valentine’s fun with Gillette for the Kiss and Tell promo at various locations in Ontario and Quebec. We had males shave their faces in public…and very successfully might we add! Our girls had couples take before and after photos while using the new razors and shave gel from Gillette for sensitive skin.

A promotion that could have been really awkward; the Girls of Glam ladies had no problems getting guys to shave in public! This is what GOG had to say about their experiences working this event:

How Did you Engage With Consumers to Get them Interested in Participating:

Athena: We engaged them in an energetic, friendly and informative way. And yes i think our tactics were effective as many men actually did shave with us and many couples partook in our kissing booths

Marie P.: Consumers were coming directly to our booth asking for free samples and photos, it was really easy to talk with them about the brand! It was even easier in the afternoon when the Olympic medalist Alexandre Despatie came with us for few hours, the girls were going crazy about him.

What Did You Enjoy Most About Working this Promotion:

Marie P.: It was a very cute promotion and a fantastic idea for couples on Valentine's day. It was a pleasure to work on it with a super great team as well!

Liisa M.: It was a great opportunity for the male companion to get himself all shaved up if he had walked out of the house that morning unshaven. It was a different interaction then any of the other promos, making it particularly personal with each couple. Naturally the day after, I couldn't help analyze what men needed to be shaved, not just from missing it that morning.

Lauren: It was very interactive and interesting we weren't just handing out samples it allowed for a fun atmosphere that welcomed more and more participants.

Did You Feel this Promo Was Effective?

Lauren: Very effective, it allowed the consumers to actually sample the product right away and allowed us to gain the feedback needed.

Athena: Yes I did, by creating the kiss and tell social experiment; the brand was able to embed the benefits of the product in the consumer’s awareness without directly marketing its features and advantages to them. This promotion mandated the couples' interests in the product while engaging them in something fun and intimate. 

This was a really fun promo for us! We had so much fun working at various locations for such an interactive and fun promotion. With promotions like this; where we can engage with the consumer and actually let them experience the product we get the opportunity to really show off our interactive skills and connect with the consumer. This allows us to show how much we can connect with the brand as well! We look forward to running more promotional events like this one!

If you're interested in hiring Girls of Glam for your next interactive promotion contact us at: glam.promotion@gmail.com

LCBO Samplings: How We Interact with Consumers

You know when you walk into the LCBO and you are greeted by a friendly person who gives you the opportunity to taste a wine, cooler, or some other alcohol? That's us! Girls of Glam will be at the LCBO again this year conducting samplings at various locations in Ontario.

You may know us for paid to party events, and promotional modeling services; however, Girls of Glam is also well versed in the corporate field, and the LCBO is one of our largest sampling clients. We love being able to work at the LCBO because we are able to communicate with customers who actually get to interact with the product we are endorsing.

What exactly is expected of Girls of Glam girl / guy when they are on the job at the LCBO? Let's give you a little taste, shall we!

We arrive ON TIME, looking extremely professional, and knowledgeable about the product. We are given a cheat sheet which explains each product we are sampling in detail so we can answer questions to even the most knowledgable tasters.

Girls of Glam are to set up a station as required by the brand, as well as ice, and other items needed for the tasting. The LCBO is simply our venue that is allowing the brand we are endorsing to house our tasting.

We are required to provide a bar count  - just as a bartender would, and we are also Smartserve certified. This means we know exactly how much to serve to a customer, and we keep in mind that these customers may be driving. We take this portion of the job extremely seriously.

Since brand-endorsing is something Girls of Glam excels at, each of our employees take their role as a brand ambassador seriously no matter what the job is. LCBO samplings are no exception. The staff are aware that they are not only representing the brand they are sampling, they are also representing the LCBO as the first face the customer sees when they walk into the store. We ensure Girls of Glam staff are friendly, outgoing, and are always smiling. Our work is far from tedious, which means there is no reason for a Girls of Glam employee to look upset. Our smiles are our pride.

We also act as sales reps. We want the consumer to purchase the product. It's extremely difficult to yield a beautiful girl, or handsome guy who is convincing you to purchase the product. But we are also very proud of the brand we are representing - and we get excited about it. Which really helps push a sale.

Once we are completed our job at the store, our role does not end thier. It is our duty to provide a detailed report on our shift at the LCBO. We provide consumer statements, sales records, and many other logistics that aid our client in the performance of their product.

LCBO samplings are something we look forward to. This is where Girls of Glam really have the opportunity to show off our professionalism, and also our more corporate side. We have a lot of extremely smart, and professional staff on our roster - and this really shows in our LCBO samplings.

If you do happen to walk into an LCBO and see a sampling, please stop to say hello to the representative, and try the product. We would love to see you!


To book Girls of Glam for a sampling contract or brand endorsement opportunity please email us at glam.promotion@gmail.com

Girls of Glam at the 2013 Montreal Auto Show

Last week Girls of Glam had the opportunity to work at the Montreal Auto Show. It was a great experience. Since its trade show season, we thought we would give our fans some insight into what it's like working at a trade show, and more specifically auto shows. Generally when people think of staffing for auto shows, they think of scantily clad girls posing in front of cars. We are about to prove that point wrong.

We spoke to some of our models who worked at the show to talk about their experience. Representing two separate brands at the show, we are able to show you how we represent different brands accordingly:

What was your role at the event, and who were you representing?

Rhiannon M.: I was representing Auto Trader/Auto Hebdo at the auto show, and I was

responsible for engaging people in a professional manner and informing

them about how the application works. I had to teach them how to play

the game auto pursuit on the iPad's application, where you have to

find two cars that are shown at random using the specs listed next to

the photos in the fastest time possible, while educating them about

the website and application and its simplicity.

Naiia L: I was an ambassador representing Mercedes at the 2013 Montreal Auto Show. As a BA (brand ambassador), my responsibilities included providing basic information on the vehicles & introducing them to our informational/gift card.

What did you like most about your role:

Naiia (Mercedes) : 

After a week of working this particular event, all of us girls - who were originally non-car-enthusiasts - ended-up becoming well-versed in car knowledge, so it was pretty educational.

Julie A. (AutoHEBDO): It's enjoyable to be able to help people facilitate their lives by introducing them to an app that's convenient and easy to use. 

Lotte G ( AutoHEBDO):

I liked being able to play an interactive game with the people, and while the booth wasn't too busy organize separate mini races between friends by having them play at the same time on different iPads.

How has working other GOG events helped you with this event: 

Rhiannon M.: It helped me learn new materials and become more comfortable with them

at a faster pace. Engaging and interacting with all different types of

people in multiple situations smoothly.

Niia: It prepares you for all types of people and it keeps you quick on your toes. You always have to be ready to answer questions or deal with situations that you might not be accustomed to.

Tea M. (Mercedes) : Being outgoing and engaging with everyone was good motivation I think overall as a team staying positive helped us deal with any rejections we had through the show. 

What did you find to be the most rewarding / fun part of working at the auto show?

Tea M.: Team work was the greatest pay off. Meeting and working with the other girls was a very pleasant experience, everyone was extremely professional.

Julie A.: Being able to meet all sorts of new people. I was very fortunate to be with an awesome, respectable and solid team. We all worked very well together, and I look forward to working with them again in the future.

Rhiannon M.: All of the knowledge that I acquired during the show.

Niia: Watching the salesmen work their magic; it was like observing a case study unfold and was actually quite fascinating. You can see the different tactics used and why certain individuals are considered stronger than others.

Having the opportunity to represent two brands at the Auto Show was really rewarding for Girls of Glam. We gained the experience of how we can tailor our roles to specific brands, and prove that we are not a cookie cutter agency. All of our models take the time to represent each brand accordinly, and take the time to learn more about them. 

We are so proud of our models and the hard work they did last week!

For more information on hiring Girls of Glam for your next trade show, email us at Glam.promotion@gmail.com