With trade show season upon us, Girls of Glam have been extra
busy! After the Toronto Auto Show, we now have another auto-show under our
belt!
We love doing auto shows, and are very excited to reveal our tactics to all
our fans. Girls of Glam are special agency because we ensure each of our staff
working the events are equipped with the necessary knowledge they need to
provide information to the consumer.
Here’s what our Girls / Guys said about their experience at
the 2013 Toronto Auto Show:
What Was Your Role at
the Toronto Auto Show?
Genevieve K.
(Mercedes-Benz):
My role was to engage consumers in the brand and register
them for electronic brochures via the Mercedes-Benz swipe cards. I loved that
the feel of this brand - it was both approachable and professional.
Alisha A.
(Mercedes-Benz);
My role was to collect data on an iPad to enter customers
into receiving e-newsletters and a voucher for $250 off of Mercedes-Benz
accessories with their purchase of a vehicle before June 30, 2013. I
loved getting familiar with the luxury that Mercedes-Benz had to offer. It was
often very easy to capture consumers attention through representing such an
upscale brand. I prepared for my role with this brand through reviewing
the training manuals I was given, taking notes at the training session, and
asking questions to the supervisor when needed.
Sam P.
(Mercedes-Benz)
I loved working for this brand the most because it gave us
an opportunity to challenge the costumer's pre made assumptions about the
product. I found that smart cars are not given enough credit for the safety,
style and speed they offer consumers of the automotive market.
What Did you Love
About Representing this Brand?
Alisha A.:
I loved getting familiar with the luxury that Mercedes-Benz
had to offer. It was often very easy to capture consumer’s attention through
representing such an upscale brand.
How Did you Get Users
to Engage With You?
Sam P.:
Always asking costumers what they thought about the product
proved to work very well. I found that true consumers of the auto show love to
share their opinions of what is good and what is bad. We had success as workers
after listening to them.
Genevieve K.:
My approach was friendly, but considerate of the consumer's
space and enjoyment of the show. I would engage consumers by asking if they
needed any additional information about the vehicles on display, and then
proceed to register them for a swipe card if they were seriously interested in
Mercedes-Benz product.
Mel M.:
I would be sure to be loud and clear about the prizes and
the game we are showpiece. I would not wait for people to come up to me to ask
what our booth is all about I would be sure to embrace them first. I make sure
to make it sound very exciting and a chance of a lifetime ex: "Come on up
for your chance to win instantly today! It's free you're not going to have fun
like this! In 15 seconds you can win $100 gas card!"
What Do You Love
About Working for Auto Shows?
Caitlin S.:
Auto shows are a lot of fun, there is a diverse age-range
and everyone is happy to be there. Around every corner there is a new fancy car
or activity to do. The shows are really interactive, consumers get to
participate in a lot of activities, the best one, being our booth!
We are so impressed with the amazing work the Girls of Glam
team did at the Toronto Auto Show. The feedback was great – and their hard work
paid off!
If you are interested in having GOG represent YOUR brand at
your next trade show, contact us!
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