Girls of Glam at the 2013 Montreal Auto Show

Last week Girls of Glam had the opportunity to work at the Montreal Auto Show. It was a great experience. Since its trade show season, we thought we would give our fans some insight into what it's like working at a trade show, and more specifically auto shows. Generally when people think of staffing for auto shows, they think of scantily clad girls posing in front of cars. We are about to prove that point wrong.

We spoke to some of our models who worked at the show to talk about their experience. Representing two separate brands at the show, we are able to show you how we represent different brands accordingly:

What was your role at the event, and who were you representing?

Rhiannon M.: I was representing Auto Trader/Auto Hebdo at the auto show, and I was

responsible for engaging people in a professional manner and informing

them about how the application works. I had to teach them how to play

the game auto pursuit on the iPad's application, where you have to

find two cars that are shown at random using the specs listed next to

the photos in the fastest time possible, while educating them about

the website and application and its simplicity.

Naiia L: I was an ambassador representing Mercedes at the 2013 Montreal Auto Show. As a BA (brand ambassador), my responsibilities included providing basic information on the vehicles & introducing them to our informational/gift card.

What did you like most about your role:

Naiia (Mercedes) : 

After a week of working this particular event, all of us girls - who were originally non-car-enthusiasts - ended-up becoming well-versed in car knowledge, so it was pretty educational.

Julie A. (AutoHEBDO): It's enjoyable to be able to help people facilitate their lives by introducing them to an app that's convenient and easy to use. 

Lotte G ( AutoHEBDO):

I liked being able to play an interactive game with the people, and while the booth wasn't too busy organize separate mini races between friends by having them play at the same time on different iPads.

How has working other GOG events helped you with this event: 

Rhiannon M.: It helped me learn new materials and become more comfortable with them

at a faster pace. Engaging and interacting with all different types of

people in multiple situations smoothly.

Niia: It prepares you for all types of people and it keeps you quick on your toes. You always have to be ready to answer questions or deal with situations that you might not be accustomed to.

Tea M. (Mercedes) : Being outgoing and engaging with everyone was good motivation I think overall as a team staying positive helped us deal with any rejections we had through the show. 

What did you find to be the most rewarding / fun part of working at the auto show?

Tea M.: Team work was the greatest pay off. Meeting and working with the other girls was a very pleasant experience, everyone was extremely professional.

Julie A.: Being able to meet all sorts of new people. I was very fortunate to be with an awesome, respectable and solid team. We all worked very well together, and I look forward to working with them again in the future.

Rhiannon M.: All of the knowledge that I acquired during the show.

Niia: Watching the salesmen work their magic; it was like observing a case study unfold and was actually quite fascinating. You can see the different tactics used and why certain individuals are considered stronger than others.

Having the opportunity to represent two brands at the Auto Show was really rewarding for Girls of Glam. We gained the experience of how we can tailor our roles to specific brands, and prove that we are not a cookie cutter agency. All of our models take the time to represent each brand accordinly, and take the time to learn more about them. 

We are so proud of our models and the hard work they did last week!

For more information on hiring Girls of Glam for your next trade show, email us at Glam.promotion@gmail.com