Home Show Staffing: GOG Representing Brands at the 2013 Home Shows

We covered the auto shows…and now we’ve moved on to the home shows! Working trade shows are a really great way to connect with consumers – which means you need to have someone there who can professionally represent your brand. Although we have experience working the autoshows, home shows are a different niche. 

We spoke with some of our Girls to see how they represented themselves as an ambassador of the brand they were working for, and what tactics they used to help engage with consumer to exceed the brand’s motive for the show.

What was your role at this home show:

Lilly T. (Ottawa Home and Garden Show): “I represented Re/Mac by singnig people up for their Choose & Win contest."

Leyla: (Toronto Home Show) “My role was the enter and exit iPad activiations for Re/Max and Henry of Pelham.”

Genevieve K. (The National Home Show in Toronto): “ I worked within the RE/MAX VIP booth, greeting guests and encouraging them to enter the Choose & Win Contest”

Michelle M. “I worked at the Hamilton Home show and the National Home Show in Toronto”

What was unique about your role?

Lilly: “I think that being able to talk to such a huge variety of people was the most unique thing about my role. Other booths only spoke to people who showed interest in them but I spoke to everyone.”

Leyla:  “My role was unique because I had the opportunity to greet and have conversation with a diverse population.”

Genevieve:  “Everyone within the VIP booth was relaxed, allowing guests to kick back and relax, sample some wine, enter the contest, and ask any questions they might have about the show or RE/MAX. I think what was great about my role was that I felt it was most important to make guests feel welcome and from this, they wanted to enter the contest. By providing an environment that guests could be themselves (and not be poked or prodded by event staff), they were at ease and could therefore enjoy themselves more”

Michelle: “What was unique about my role at the National Home Show was the special experience that we were able to create for VIP visitors. Having a red carpet, complimentary wine tasting and staff greeting visitors at the entrance and exit of the booth set us apart for other venders at the show and created a unique experience for the visitors at the RE/MAX VIP Lounge. My role was Kiosk staff and entrance and exit staff making sure that visitors where welcomed when entering the booth and helped to create a memorable experience within the booth.”

What Was Your Favorite Part about representing this Brand:

Michelle: “My favorite part about representing this brand was the overall positive responses from visitors entering the booth, VIP visitors were very happy with the brand and the over all experiences within the booth. This was my favorite part to see how happy visitors were with their booth experience”

Genevieve: “Everyone visiting the VIP booth seemed to be a fan of RE/MAX, which in itself makes representing such a brand great. Representing a brand that's already reputable really makes our job that much easier.”

Lilly: “I'm really interested in real estate so while I signed people up for the contest, I discussed topics such as mortgages, downsizing, etc etc. it was really interesting.”

What Did You Do To Make Yourself a Part of This Brand?

Heather C. (Toronto Home Show): “I got myself very familiar with the home show since Remax was a huge sponsor.  For example, if someone did not want to enter the contest I was sure to inform them about the VIP Remax booth.”

Michelle: “To mesh myself with the brand and become part of the brand I research the brand prior to the shift, to help prepared before my shift I made sure I read over my notes and became knowledgeable about the brand and my role and duties before attending the shift.”

Genevieve: “I made sure to follow the lead of the rest of the RE/MAX staff, and was personable, friendly, and approachable to guests. I made sure to make all guests feel welcome.”

At Girls of Glam we always ensure our staff our prepared and knowledgeable about the brand they are representing. It is important to us that when they are representing a brand they become a part of it, so that the consumer would not know they are part of a staffing agency. It is our goal for our staff to understand that they are not only working for Girls of Glam, but they are also working for another brand – and it is imperative that they become part of that community. 

Our girls did an outstanding job at the home shows! 

If you are in need of staff for your next event or tradeshow, contact Girls of Glam glam.promotion@gmail.com

Girls of Glam: Mass Hiring

Have been looking for your chance to be a part of the Girls of Glam team? This is it.

We are very excited to announce we are currently conducting a mass hiring for male and females for the following areas: British Columbia, Alberta, Ottawa, and Quebec for trade shows, samplings, and other events!

Girls of Glam offer competitive rates (typically $20/ hr) and amazing opportunities to develop customer service skills and brand ambassador opportunities. You will learn how to connect yourself with a brand and its consumers and learn more about the industry. Girls of Glam looks great on a resume, and provides you with amazing background experience to help you find your career.

If you are interested in being part of a great team, here are some tips from a GOG insider to give you a better chance at getting hired at one of North American's largest staffing agencies.

• Tailor your resume. Ensure you list as many skills you have as possible. Although we are currently looking for people to hire for a specific trade shows right now, you will also be listed on our roster for other job opportunities that come up in the future. Often times, clients are looking for someone with specific experiences in niche areas.
• Tell us about yourself and WHY you would be a good fit for our team. What sets you apart from anyone else applying for a job at Girls of Glam
• Be professional. We are a professional agency looking for professional staff. And while we do have contract for paid to party events and night-club samplings we don't consider "professional partier' as a skill. Use common sense when creating a promotional resume.
• 3 photos are needed when applying for a position. They are not required to be professional, but we do ask for tasteful, and appropriate photos. Always keep in mind that you are applying for a JOB. 

We are really excited to see everyone's applications! We are looking for reps as early as March 21st, so get your applications in ASAP! (Jenn@girlsofglam.com)

Here are some of our Kijiji Ads:

Ottawa

Vancouver

Apply Here:

Jenn@girlsofglam.com

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ShamROCK Festival: St. Patrick's Day with GOG

St. Patrick’s Day is likely one of the biggest parties of the year. An excuse to socialize from morning to…well, morning, this is an event Girls of Glam is most definitely a part of each year. This year we will be at Brassaii on King enjoying green beer and other Irish festivities all day…and all night.

With all the options out there, it’s nice to know you can experience a great crowd, a great venue, and amazing features all in one sport – which means you don’t have to hop from pub to pub. Enjoy live Irish music, green beer Olympics (oh yeeea), and Celtic dancers at Brassaii on March 17^th!

The best way to celebrate is to make sure you wear something festive! Girls of Glam suggest fun t-shirts and accessories for the girls…and the same for the guys too! Don’t worry - everyone will be doing it! Start shopping and getting creative so you can look your best when you show up for this amazing event!

Aside from the live Irish bands, Brassii will also have great music playing including 4Korners, Richard Silas, Mike Toast, Tilt, Special K, Armo Kidd, Dennis R, Reno Bravo, Destroy, Kali X, Katanacc, Kimi&Stazen, Mechon, Matt Scott, 507, Paul Fayze, and Habibi.

Join the hottest industry leaders for Toronto’s best St. Patrick’s Day event.

For Tickets check out: www.shamrockfestival.ca

The 2013 Toronto Auto Show

With trade show season upon us, Girls of Glam have been extra busy! After the Toronto Auto Show, we now have another auto-show under our belt! 

We love doing auto shows, and are very excited to reveal our tactics to all our fans. Girls of Glam are special agency because we ensure each of our staff working the events are equipped with the necessary knowledge they need to provide information to the consumer.

Here’s what our Girls / Guys said about their experience at the 2013 Toronto Auto Show:

What Was Your Role at the Toronto Auto Show?

Genevieve K. (Mercedes-Benz):

My role was to engage consumers in the brand and register them for electronic brochures via the Mercedes-Benz swipe cards. I loved that the feel of this brand - it was both approachable and professional.

Alisha A. (Mercedes-Benz);

My role was to collect data on an iPad to enter customers into receiving e-newsletters and a voucher for $250 off of Mercedes-Benz accessories with their purchase of a vehicle before June 30, 2013.  I loved getting familiar with the luxury that Mercedes-Benz had to offer. It was often very easy to capture consumers attention through representing such an upscale brand.  I prepared for my role with this brand through reviewing the training manuals I was given, taking notes at the training session, and asking questions to the supervisor when needed.

Sam P. (Mercedes-Benz)

I loved working for this brand the most because it gave us an opportunity to challenge the costumer's pre made assumptions about the product. I found that smart cars are not given enough credit for the safety, style and speed they offer consumers of the automotive market. 

What Did you Love About Representing this Brand?

Alisha A.:

I loved getting familiar with the luxury that Mercedes-Benz had to offer. It was often very easy to capture consumer’s attention through representing such an upscale brand.

How Did you Get Users to Engage With You?

Sam P.:

Always asking costumers what they thought about the product proved to work very well. I found that true consumers of the auto show love to share their opinions of what is good and what is bad. We had success as workers after listening to them. 

Genevieve K.:

My approach was friendly, but considerate of the consumer's space and enjoyment of the show. I would engage consumers by asking if they needed any additional information about the vehicles on display, and then proceed to register them for a swipe card if they were seriously interested in Mercedes-Benz product.

Mel M.:

I would be sure to be loud and clear about the prizes and the game we are showpiece. I would not wait for people to come up to me to ask what our booth is all about I would be sure to embrace them first. I make sure to make it sound very exciting and a chance of a lifetime ex: "Come on up for your chance to win instantly today! It's free you're not going to have fun like this! In 15 seconds you can win $100 gas card!"

What Do You Love About Working for Auto Shows?

Caitlin S.:

Auto shows are a lot of fun, there is a diverse age-range and everyone is happy to be there. Around every corner there is a new fancy car or activity to do. The shows are really interactive, consumers get to participate in a lot of activities, the best one, being our booth! 

We are so impressed with the amazing work the Girls of Glam team did at the Toronto Auto Show. The feedback was great – and their hard work paid off!

If you are interested in having GOG represent YOUR brand at your next trade show, contact us!

Glam.promotion@gmail.com

Kiss and Tell: Gillette Promo Event

The weekend of February 12^th, Girls of Glam engaged in some Valentine’s fun with Gillette for the Kiss and Tell promo at various locations in Ontario and Quebec. We had males shave their faces in public…and very successfully might we add! Our girls had couples take before and after photos while using the new razors and shave gel from Gillette for sensitive skin.

A promotion that could have been really awkward; the Girls of Glam ladies had no problems getting guys to shave in public! This is what GOG had to say about their experiences working this event:

How Did you Engage With Consumers to Get them Interested in Participating:

Athena: We engaged them in an energetic, friendly and informative way. And yes i think our tactics were effective as many men actually did shave with us and many couples partook in our kissing booths

Marie P.: Consumers were coming directly to our booth asking for free samples and photos, it was really easy to talk with them about the brand! It was even easier in the afternoon when the Olympic medalist Alexandre Despatie came with us for few hours, the girls were going crazy about him.

What Did You Enjoy Most About Working this Promotion:

Marie P.: It was a very cute promotion and a fantastic idea for couples on Valentine's day. It was a pleasure to work on it with a super great team as well!

Liisa M.: It was a great opportunity for the male companion to get himself all shaved up if he had walked out of the house that morning unshaven. It was a different interaction then any of the other promos, making it particularly personal with each couple. Naturally the day after, I couldn't help analyze what men needed to be shaved, not just from missing it that morning.

Lauren: It was very interactive and interesting we weren't just handing out samples it allowed for a fun atmosphere that welcomed more and more participants.

Did You Feel this Promo Was Effective?

Lauren: Very effective, it allowed the consumers to actually sample the product right away and allowed us to gain the feedback needed.

Athena: Yes I did, by creating the kiss and tell social experiment; the brand was able to embed the benefits of the product in the consumer’s awareness without directly marketing its features and advantages to them. This promotion mandated the couples' interests in the product while engaging them in something fun and intimate. 

This was a really fun promo for us! We had so much fun working at various locations for such an interactive and fun promotion. With promotions like this; where we can engage with the consumer and actually let them experience the product we get the opportunity to really show off our interactive skills and connect with the consumer. This allows us to show how much we can connect with the brand as well! We look forward to running more promotional events like this one!

If you're interested in hiring Girls of Glam for your next interactive promotion contact us at: glam.promotion@gmail.com

LCBO Samplings: How We Interact with Consumers

You know when you walk into the LCBO and you are greeted by a friendly person who gives you the opportunity to taste a wine, cooler, or some other alcohol? That's us! Girls of Glam will be at the LCBO again this year conducting samplings at various locations in Ontario.

You may know us for paid to party events, and promotional modeling services; however, Girls of Glam is also well versed in the corporate field, and the LCBO is one of our largest sampling clients. We love being able to work at the LCBO because we are able to communicate with customers who actually get to interact with the product we are endorsing.

What exactly is expected of Girls of Glam girl / guy when they are on the job at the LCBO? Let's give you a little taste, shall we!

We arrive ON TIME, looking extremely professional, and knowledgeable about the product. We are given a cheat sheet which explains each product we are sampling in detail so we can answer questions to even the most knowledgable tasters.

Girls of Glam are to set up a station as required by the brand, as well as ice, and other items needed for the tasting. The LCBO is simply our venue that is allowing the brand we are endorsing to house our tasting.

We are required to provide a bar count  - just as a bartender would, and we are also Smartserve certified. This means we know exactly how much to serve to a customer, and we keep in mind that these customers may be driving. We take this portion of the job extremely seriously.

Since brand-endorsing is something Girls of Glam excels at, each of our employees take their role as a brand ambassador seriously no matter what the job is. LCBO samplings are no exception. The staff are aware that they are not only representing the brand they are sampling, they are also representing the LCBO as the first face the customer sees when they walk into the store. We ensure Girls of Glam staff are friendly, outgoing, and are always smiling. Our work is far from tedious, which means there is no reason for a Girls of Glam employee to look upset. Our smiles are our pride.

We also act as sales reps. We want the consumer to purchase the product. It's extremely difficult to yield a beautiful girl, or handsome guy who is convincing you to purchase the product. But we are also very proud of the brand we are representing - and we get excited about it. Which really helps push a sale.

Once we are completed our job at the store, our role does not end thier. It is our duty to provide a detailed report on our shift at the LCBO. We provide consumer statements, sales records, and many other logistics that aid our client in the performance of their product.

LCBO samplings are something we look forward to. This is where Girls of Glam really have the opportunity to show off our professionalism, and also our more corporate side. We have a lot of extremely smart, and professional staff on our roster - and this really shows in our LCBO samplings.

If you do happen to walk into an LCBO and see a sampling, please stop to say hello to the representative, and try the product. We would love to see you!


To book Girls of Glam for a sampling contract or brand endorsement opportunity please email us at glam.promotion@gmail.com

Girls of Glam at the 2013 Montreal Auto Show

Last week Girls of Glam had the opportunity to work at the Montreal Auto Show. It was a great experience. Since its trade show season, we thought we would give our fans some insight into what it's like working at a trade show, and more specifically auto shows. Generally when people think of staffing for auto shows, they think of scantily clad girls posing in front of cars. We are about to prove that point wrong.

We spoke to some of our models who worked at the show to talk about their experience. Representing two separate brands at the show, we are able to show you how we represent different brands accordingly:

What was your role at the event, and who were you representing?

Rhiannon M.: I was representing Auto Trader/Auto Hebdo at the auto show, and I was

responsible for engaging people in a professional manner and informing

them about how the application works. I had to teach them how to play

the game auto pursuit on the iPad's application, where you have to

find two cars that are shown at random using the specs listed next to

the photos in the fastest time possible, while educating them about

the website and application and its simplicity.

Naiia L: I was an ambassador representing Mercedes at the 2013 Montreal Auto Show. As a BA (brand ambassador), my responsibilities included providing basic information on the vehicles & introducing them to our informational/gift card.

What did you like most about your role:

Naiia (Mercedes) : 

After a week of working this particular event, all of us girls - who were originally non-car-enthusiasts - ended-up becoming well-versed in car knowledge, so it was pretty educational.

Julie A. (AutoHEBDO): It's enjoyable to be able to help people facilitate their lives by introducing them to an app that's convenient and easy to use. 

Lotte G ( AutoHEBDO):

I liked being able to play an interactive game with the people, and while the booth wasn't too busy organize separate mini races between friends by having them play at the same time on different iPads.

How has working other GOG events helped you with this event: 

Rhiannon M.: It helped me learn new materials and become more comfortable with them

at a faster pace. Engaging and interacting with all different types of

people in multiple situations smoothly.

Niia: It prepares you for all types of people and it keeps you quick on your toes. You always have to be ready to answer questions or deal with situations that you might not be accustomed to.

Tea M. (Mercedes) : Being outgoing and engaging with everyone was good motivation I think overall as a team staying positive helped us deal with any rejections we had through the show. 

What did you find to be the most rewarding / fun part of working at the auto show?

Tea M.: Team work was the greatest pay off. Meeting and working with the other girls was a very pleasant experience, everyone was extremely professional.

Julie A.: Being able to meet all sorts of new people. I was very fortunate to be with an awesome, respectable and solid team. We all worked very well together, and I look forward to working with them again in the future.

Rhiannon M.: All of the knowledge that I acquired during the show.

Niia: Watching the salesmen work their magic; it was like observing a case study unfold and was actually quite fascinating. You can see the different tactics used and why certain individuals are considered stronger than others.

Having the opportunity to represent two brands at the Auto Show was really rewarding for Girls of Glam. We gained the experience of how we can tailor our roles to specific brands, and prove that we are not a cookie cutter agency. All of our models take the time to represent each brand accordinly, and take the time to learn more about them. 

We are so proud of our models and the hard work they did last week!

For more information on hiring Girls of Glam for your next trade show, email us at Glam.promotion@gmail.com